Major Retail Challenges and Technological Ways to Address Them
Periods of lockdown necessitated a shift towards online services for many customers, especially for slow digital adopters. Recent research shows that a quarter of consumers aged over 65 noted there was a permanent change in how they shop, use banking apps, etc., which is three times the proportion of Gen Zs. The dependency on digital touchpoints throughout the customer journey has grown rapidly, forcing retailers to re-imagine their propositions and align to a new set of customer expectations.
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