In line with Access Bank’s commitment to positively change the narrative about Africa, it has launched an online television series to showcase Ghanaian creativity across the continent.
Premiering at the end of October, ‘All Walks of Life’ is set to be a series that tackles social, economic and various topical issues.
The new series will feature renowned actors in the Ghanaian movie industry including Adjetey Annang, Nikki Samonas, Roselyn Ngissah, Belinda Dzattah and among others.
The series which was co-created by Access Bank and Emerge Advertising is also aimed at unearthing new talents in the movie industry to help it grow.
The launch of All Walks of Life was streamed online to audiences and attended virtually by Access Bank’s Regional Managing Director, Mr Dolapo Ogundimu and the Head for Marketing and Communications for the Access Bank Group, Amaechi Okobi.
The Managing Director of Access Bank Ghana, Mr Olumide Olatunji indicated the Bank has sunk its feet into the entertainment and creative industries in a bid to enable, empower and spotlight the best talents across the continent in a refreshing and exciting way.
Walking guests through the rationale behind the series, the Head of Corporate Communications for Access Bank Ghana, Nana Adu Kyeremateng mentioned that there is an unavoidable relationship between people from every social bracket in society hence the title “All Walks of Life”.
He noted that the actors in the series were only fictional characters and not brand ambassadors for the bank and their roles in the series will reflect what people witness in everyday life.
Mr Kyeremateng further explained that the online series will have 13 episodes in the first season.
The first episode, he revealed, will be premiered on Friday, October 30 at 9:01pm will run on the Bank’s YouTube channel.
“We are extremely excited about this new online property which will consolidate our online footprint and help us build stronger connections with our customers and the public.”
Mr Olumide revealed that aside venturing into the creative arts sector, the bank is also using innovative digital banking services including mobile banking service, AccessMore mobile app and card payment options, to help connect well with the people.
Currently operating from 52 business locations across the country, the Bank continues to build long-term relationships with its customers based on trust, digital innovations, good customer service and transparency.
Source: MyJoyOnline
