AirtelTigo Wins Marketing Campaign of the Year and Innovative Product of the Year at GITTA Awards

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The Marketing Campaign of the year went to AirtelTigo ‘To Gu Me So’, a reload and point-based promotion which was designed to reward over 50,000 AirtelTigo customers with over One Million Ghana Cedis Cash, and other amazing prizes across the country. The Campaign also stood out for its captivating nature through responsible communications, music, and engaging market activations, leading to its high popularity among Ghanaians.

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WhatsApp will no longer work on these iPhone models

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“Unfortunately, for internal reasons, WhatsApp is now planning to drop support for some iOS versions over the next few months: we are talking about iOS 10 and iOS 11,” WABetaInfo reveals in a report. This reveals a screenshot with the following message: “Update to the latest version of iOS to continue using WhatsApp. The app will stop supporting this version of iOS after October 24, 2022.

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Audiomack launches ‘Keep The Beat Going’ campaign in Ghana

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“The Keep The Beat Going campaign is our way of further connecting the Audiomack audience to the diverse world of African music. We care about the artist, the producer, and the fan, and want to make sure they are represented across billboards, radio ads, and more as we move music forward worldwide.”, said Jason Johnson, VP of Marketing and Brand Strategy for Audiomack.

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Extend SIM card re-registration exercise to January 2023 – MoMo agents

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“As a business people in the industry, it will be very detrimental to our business and the industry, in general, should the government pursue the 31st July 2022. We appeal that with realism and having considered inconveniences and challenges, the government should extend the deadline to January 2023.”

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How to grow your business with WhatsApp

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This feature enables businesses to generate a chat link directly from the WhatsApp Business app and share it across their online presence so that their customers can easily send them messages and receive feedback immediately. This gives businesses the ability to be easily reached while also giving customers control of the businesses they chat with.

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Major Retail Challenges and Technological Ways to Address Them

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Periods of lockdown necessitated a shift towards online services for many customers, especially for slow digital adopters. Recent research shows that a quarter of consumers aged over 65 noted there was a permanent change in how they shop, use banking apps, etc., which is three times the proportion of Gen Zs. The dependency on digital touchpoints throughout the customer journey has grown rapidly, forcing retailers to re-imagine their propositions and align to a new set of customer expectations.

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