Backed by major sponsors such as Access Bank, Ecobank Ghana, Hollard Insurance, Enterprise Insurance, Chale Ticketing App, and Republic Bar, the concert demonstrated what a professionally organized live event should look like. The smooth coordination, timely schedule, and high-quality production elevated the overall experience for attendees.
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Jeremy Yohai, SVP, A&R at Concord Music Publishing, highlighted her unique songwriting. “Amaarae’s unique vision and approach to songwriting place her as one of the most exciting new voices in pop music”
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“You must invest in yourself, in your art first and then you burst it out to the world. We’ve all done it. And it’s been hard for us, just as it will be hard for you. But as artistes we never let the difficulties stop us,” he advised.
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“This year, there will be more segments, more awards, more inclusivity and wider reach. We are putting the spotlight on music and all other auxiliaries that facilitate and enable the success of the art form.” 3Media Networks CEO Sadiq Abdulai Abu said.
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Some new artistes started to break the status quo. They were tagged as the Four Ks in a 2019 article. In that article, the writer stated that these young men, Kuami Eugene, KiDi, King Promise and Kwesi Arthur, in barely two years after their names popped up, broke through the tight Ghana Music Industry and made their way to the forefront.
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She performed alongside three other artistes namely Mula from Ivory Coast, Praiz from Nigeria and Azanamusic from South Africa.
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The show which was hosted by on-air personalities Jay Foley and Naa Ashorkor saw performance from Cina Soul, Kidi, Bosom P-Yung, Kweku Smoke, Daughters Of Glorious Jesus, Gasmilla, Jupitar, Camidoh among others.
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